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What is Local SEO and Why is local SEO important?

What is Local SEO?

 Local SEO is a search engine optimization strategy that helps your business in local search results on google to be more visible and is an efficient way to promote business or service online and helps businesses endorse their product and services to local customers at the exact time when they are looking for them. This is done by various methods, that are significantly different from the traditional SEO methods. It is the process of optimizing products, businesses or services. helps engines like google use users locations based on the desktop  IP address, and geolocation for mobile to determine what results to show to the user. Local SEO shows results based on location. It served to advance your business visibility on the location-based search.  It allows your business to show up in Google’s Local 3-pack is one of the most desirable spots and enables clients to find your business and gives them the data they need and at the time they need it. 46% of the Google search are looking for local information.  Not just Google, every engine wants to connect customers to local businesses and offers a platform that shows relevant results for their current location.

Why is Local SEO important?

Businesses usually rely on the local community for their customers. Local search tests are considerably more applicable for regional searches. It also provides a high conversion rate as it helps in driving the targeted traffic and provides a better conversion rate. If optimized, these features can make your business more visible to the user’s showing the importance of Local SEO. By optimizing business on Google, Bing and many more your business can turn into something more accessible. It grows a local glowing and competes with other local businesses. Generates more leads and sales and reach more people on different platforms.  Local SEO helps to attract potential customers and improve online visibility along with it. It helps to display business details like address, contact number to be displayed in the listing that allows the customers to find you more quickly and get the information they need.  Local SEO also benefits the working of all kinds of topics from household things to digital marketing. You just have to manage a good SEO writer and the business will turn up as number one in the search result.  So to add local traffic to your business, you need to do local SEO as it is very crucial for business promotion online.