PPC is one of the best digital marketing strategies that provide business opportunities to increase its revenue and make profits by getting clicks and visits on the website. By using profit-driven optimization techniques advertisers can maximize their profits. Search engine showing results is to give the users meaningful information. PPC ad providers like Google and Bing are bent on delivering a satisfactory experience to searchers. The point at which the profit is highest is where the current ROI is equal to 1/E, in which E stands for the current price elasticity so the target ROI of the campaign cannot be company management arbitrary decision.  By optimizing your ads by bids and automating the high performers with the help of ROI you can increase PPC management. You can also try using the quality score to guide relevancy and structured and proper keyword placement.