Online Reputation Management refers to a set of services that are provided by established companies aiming to ensure the best possible research profile for a client’s company or brand. It is one of the most critical aspects of any business. Companies can no longer afford to have backlinks on disreputable websites or harmful content pointing to their brands as the importance of online branding increases, so they need to ensure 100% positive results for all the queries related to products and services. There are various ways to improve your companies online reputation and for keeping it safe. SEO strategy can also help you deal with online reputation management problems and simplify the process. It is very important to create fresh blogs when it comes to online reputation management as when you write and post fresh blog content on your websites and they are being liked, then it means you are doing great in maintaining the online reputation for your company. Blogging has become a quite popular activity over the last few years, as it represents a space where company representatives can show their knowledge, share relevant industry information and build relationships with their customers. Blogging can help in outranking negative public results through a constant flow of high-quality content. There are several other reasons why blogging is the most efficient method and work best for online reputation management. If the content of your blog is new, unique and search engine friendly, it will alert the search engine and update the search results to profit it by moving it above the negative content. It acts as a temporary tool and helps online businesses to respond rapidly to anything whenever it is required. When things come into the track and when blogging isn’t required you can stop or simply start reducing the frequency and could post one blog per month. It plays a key role and to promote your business it pushes your website to outperform, even your profile, blogs are an incredibly effective way to strengthen your reputation. All the content that is published online remains achieved and can hardly get removed, so a company needs to keep delivering good and quality information that pushes negative content to the second google page and another search engine. To maintain a positive image of the brand, it is very necessary for companies to engage in relevant discussions and keep delivering quality blog posts.